Learn more about the platform, its potential, and advertising opportunities
A new media platform in every user’s pocket
Next-generation advertising: more precise than social media, more engaging than banners
  • High engagement — users interact with content in a native, natural environment
  • No distractions — the brand communicates directly at the moment of peak attention
  • Verified view — guaranteed impressions and real audience interactions
  • A new type of inventory — a unique platform that unites advertising, interface, and user behavior
  • Personalized formats — advertising integrated into the smartphone experience and adapted to individual user interests
Technology stack
  • Android Jetpack: AppCompat, ViewModel, LiveData, Navigation Component, Room
  • Integration & visual tools: Retrofit, Glide, Lottie
  • Dependency management & automation: Dagger, Coroutines, Gradle
  • Quality & monitoring: Crashlytics, GitLab CI/CD
  • Programming languages: Kotlin, Java
  • The market is experiencing a shortage of high-quality advertising inventory
  • The cost of digital advertising is rising, while the number of available formats is decreasing
  • Advertisers are becoming increasingly dependent on a limited number of platforms
Market challenges
  • A new model for consuming digital services and interacting with advertising content
  • Proprietary digital ecosystem — managing user touchpoints
  • Big Data and AdTech — in-depth analytics and precise targeting
Solutions
For advertisers
Native integration into unique mobile advertising inventory
Maximum engagement — impressions on the lock screen, in menus, notifications, and apps
Precise targeting — analysis of behavior, location, interests, time, and device
For investors
Market: tens of millions of potential users
Model: an innovative format for user interaction through advertising
Monetization: ad impressions + partner integrations
Potential: rapid audience reach expansion and growth of monetizable inventory
Formats: smartphone lock screen, native app banners, push notifications, video, interactive cards
Advantages: unique interface, secure environment, and exclusive advertising inventory
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Contact
+7 (495) 363-88-19
office@bofd.tech
20 Verkhnyaya Maslovka St. 1, Moscow
Media Relations Department
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TIN / KPP: 9728140433 / 772801001
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